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Pay-Per-Click Advertising is a definite piece of the “Internet Marketing” and “Online Marketing” puzzle.
It is most important if you are not ranking well on Google and other Search Engines. When you first begin the “Search Engine Optimization” process you may want to employ pay-per-click advertising until you can rank highly on Google for your primary keywords.
Further, if you are in a very competitive market for your primary key words you may also want to use “Pay-Per-Click Advertising‘ to assure you are found on all of the major search engines and social media platforms available.